The revolutionary Joker Lure truly lives up to its name. Like an ace up your sleeve at the poker table, this lure ensures the angler always has a trump card in the tackle box. When retrieving or jigging, the lure genuinely appears to be moving in reverse. With its unique design and weight distribution, the Joker almost moves backwards from its starting position,remaining in the predator?s field of vision for far longer. The hazards of hanging branches, tree trunks and overhanging banks are consigned to the past with this predator magnet! Now you can target the swims other lures simply cannot reach!